All Marketers are Liars!
Here’s another interesting presentation by Seth Godin at Googleplex. He talks about how marketing has evolved in recent years. He talks about permission marketing and why it’s instrumental in today’s world as compared to the traditional interruption marketing. This is definately an insightful presentation and I truly believe that permission based marketing is the new marketing as today’s customers are a lot smarter, more inquisitive and have easier access to information than ever before.